What do you write on a landing page?

 9 Tips for Writing Compelling Landing Page Content

  1. Know Exactly Who You're Talking To.
  2. Put the Most Important Information First.
  3. Describe Features as Benefits. 
  4. Speak Directly to the Reader.
  5. Use the Words Your Target Audience Uses. 
  6. Format Text So It's Easy to Skim. ...
  7. Utilize White Space, Graphics, and Images. 
  8. Avoid Passive Voice.

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