What's the difference between a landing page and a website?
Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
The Basics
Landing pages are a form of a web page. They usually are intended for a very specific purpose such as a sign-up, to gather information or to sell a product.
Web Pages
For example, a website often has standard links at the of the page and often at the side of the page for items like:
- About
- Services
- Company Information
- Blog
- etc, ( Basically whatever links are key to their business)
Landing Pages
Landing pages, however, are a different tool than web pages of a site.
They are not for general use, and do not look like the other web pages, though they can be at the same domain.
Landing pages are built to drive traffic for a specific marketing campaign goal.
The intent is to focus the visitor solely on the intent of the page, such as the sign-up process.
No distractions. No other options. Simply to inform and get user to take the single action .
Comments
Post a Comment