How do you structure a landing page?

 Must-have landing page elements include:

  1. Headline.
  2. Subheadline.
  3. Reinforcement statement.
  4. Closing argument.
  5. Hero shot - An image or a video that visualizes the product or service in action.
  6. Benefits of an offer.
  7. Social proof - Testimonials, social shares, reviews, awards won, etc.
  8. Call to action (CTA)

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