How do you structure a landing page?
Must-have landing page elements include:
- Headline.
- Subheadline.
- Reinforcement statement.
- Closing argument.
- Hero shot - An image or a video that visualizes the product or service in action.
- Benefits of an offer.
- Social proof - Testimonials, social shares, reviews, awards won, etc.
- Call to action (CTA)
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