How long does it take to write a landing page?

Just the other day I spent 4 hours writing a 400-word landing page. Letters – Depending on the topic, a one-page letter will take me anywhere from one to three hours. Letters are usually (but not always) a little easier than web copy as the intent / audience tends to be more focused.

To begin, there really is no hard and fast rule. I have written a 900 word article in an hour, and I’ve taken three hours to write one half as long. I’ve taken a full day to write one webpage, and other days, I’ve banged out a six page website. It all generally depends on the topic / industry, and the intent of the writing.