Focus is why landing pages are so effective for marketing . As opposed to homepages and websites , which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion. The Basics Landing pages are a form of a web page. They usually are intended for a very specific purpose such as a sign-up , to gather information or to sell a product. Web Pages For example, a website often has standard links at the of the page and often at the side of the page for items like: About Services Company Information Blog etc, ( Basically whatever links are key to their business) Landing Pages Landing pages , however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages, though they can be at the same domain. Landing pages are built to dri...
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