Where do you put landing pages?

8 Places you can include your post-click landing page link on your website

1. Footer.
2. Resource page or Product page. 
3. Sign Up page
4. Blogs
5. Banners
6. Pop-ups
7. Contact link
8. Drop-down menu

1.Footer

One of the most common places to find a post-click landing page link is in the footer. Once a visitor is finished scrolling to the bottom of your website (and they’ve likely gotten all of the information they need) they can decide whether or not to redeem your offer.

2. Resource page or Product page

A lot of companies include a resource page or a product page on their website, usually found in the navigation or footer of the page. Since these pages typically include a whole list of products or services offered by the company, it makes them a great candidate for linking to post-click landing pages.

3. Sign Up page

The “Sign Up” link/button is another common way to promote your post-click landing page on your website. In both the Mixpanel and Campaign Monitor, the “Sign Up” link is located in the top right-hand corner of the page. 

4. Blogs

Blog articles are an ideal place on your website for a post-click landing page link. That’s because CTAs are commonly found within the context of a blog post — like the bottom. To increase your chances of readers clicking your CTA and converting on your offer, make sure the CTA and its corresponding post-click landing page are closely related to the blog article they just read.

5. Banners

Banners are a great idea to place a post-click landing page link because banners often have high visibility on homepages. They are often located at the top, bottom, or even the side of the page. But they can also be “sticky” in that they follow users as they scroll up and down the page.

6. Pop ups

In this context, pop-ups are often referred to as exit intent pop-ups or delayed squeeze pages because the objective is to persuade the visitor into submitting their email address in exchange for an offer.

7.Contact link

The “contact” link is a staple of most website navigation, and if you do it right, this is another viable option for a post-click landing page link.Example: When visitors click on Salesforce’s “Contact Us” link they are sent to the post-click landing page that follows.

8. Drop-down menu

Although not quite as common, some brands even choose to put their post-click landing page links right in their drop-down menus from the navigation. Marketo is an example that makes great use of this method.