How much does a landing page cost?

 

For this article, we assume you’re not going to build a landing page yourself, in which case it’s free.

Below we take a look at a price comparison of 3 of the most popular landing page builders on the market in 2019:

Unbounce

Unbounce comes with a 14-day trial, with 3 plans ranging from $79 to $399+ per month for annual payment and $99 to $499+ for those paying monthly. 

For those starting out, the $79 plan makes the most sense, but you might not want to commit the upfront cost of $948 up front. In which case the $99 Essential plan should have all you need to get started, and if the tool works you can consider paying on a yearly basis for a 20% discount.

Expected cost

$99 to start, if after a few months the tool works well for your business, you can avail of the yearly 20% discount, bringing the monthly cost down to $79. 

Leadpages

Similarly, Leadpages comes with a 14-day free trial, 3 plans ranging from $25 to $199 per month for annual payment and $37 to $321 for for monthly billing. Annual plans represent up to a 39% discount! 

Unlike Unbounce, Leadpages lowest plan only comes with support for 1 site, unlike Unbounce which allows for unlimited sites. 

Expected cost

If you need support for multiple sites the best option is the $48 per month annual plan, however if you just need one site, you might be able to avail of the cheaper plan at $25 per month. Similar to Unbounce we’d recommend dipping your toes in the $37 monthly plan before committing to an annual payment. Leadpages represents a significantly cheaper price than Unbounce, and is ideal for small businesses dipping their toes into digital marketing.

Instapage

Similar to the above platforms, Instapage also has a 14-day free trial! It’s a little more targeted towards larger companies and enterprises, plans start at $149 per month for annual subscriptions (a 25% discount) and $199 for monthly subscriptions. After that you move to an enterprise tier with customized pricing. 

This tool is definitely a better fit for larger companies with bigger budgets and marketing requirements. Although for those types of advertisers, it comes packed with features.

Expected cost

 You’re not going to get any plans cheaper than $149 per month with Instapage (and that requires a $1,788 outlay as it’s an annual charge), meaning unless Instapage has certain features you need, you might be better off starting out with Leadpages or Instapage.