How does a landing page work?

A person sees a call to action and ends up on a landing page with a form. The person fills out a form, which converts them from a visitor into a lead. The information from the form fields is then stored in your leads database.

Good landing pages can provide a number of benefits: They help promote a positive first impression. Landing pages promote customer focus. It's easier to capture conversions from a well-designed landing page than it is from a homepage or blog post because they have one singular goal.

The landing page itself is home to the form that a visitor fills out in order to access the offer. As mentioned previously, its only purpose is to explain the benefits of a given offer and encourage visitors to convert into leads.

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