Are landing pages good for SEO?


SEO landing pages are constructed exclusively to get people onto your site and then make them stay. We do this by writing each page to be targeted specifically for a long tail keyword and variations on that keyword. 

We incorporate the keywords into the page content as well as the header (also known as the H1 tag), the subhead (aka the H2 tag), and the meta description. When the page is optimized correctly, it will rank well for that keyword, drawing traffic from people searching for that term. 

These optimized pages will draw quality traffic—i.e. people who are looking for your products or services—into your website.The next thing these pages need to accomplish is grabbing people’s attention long enough that they continue to click around the site.

 This is one of the reasons you need well-written landing pages and not just a page filled with keywords. Incorporating photos and videos can also help keep people on your page longer, increasing the odds that they will continue to explore the site and become conversions.SEO landing pages are constructed exclusively to get people onto your site and then make them stay. 

We do this by writing each page to be targeted specifically for a long tail keyword and variations on that keyword. We incorporate the keywords into the page content as well as the header (also known as the H1 tag), the subhead (aka the H2 tag), and the meta description.

 When the page is optimized correctly, it will rank well for that keyword, drawing traffic from people searching for that term. These optimized pages will draw quality traffic—i.e. people who are looking for your products or services—into your website.

These landing pages will not appear in the main navigation of your site, so they aren’t usually a substitute for the content on your site. When we add new SEO landing pages to a site, those pages exist primarily to draw search traffic into your site, and then push that traffic towards your conversion pages.  (This process is different when we start from scratch and build all of a site’s content to SEO best practices, but that’s a subject for another post.)

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